From Sketch to Success

The first few months were a whirlwind of late-night research, sample orders, and way too much coffee. We must have tested a dozen different printing methods and fabric weights before finding the perfect combination, with Milo serving as our unofficial quality control team. Our breakthrough came when we discovered Printful’s on-demand model—finally, we could offer the quality and craftsmanship we envisioned without massive upfront costs and waste. Our first design was simple: “Fluffy Alarm clock”—a truth every pet parent knows intimately. When we nervously shared it with friends, their response was immediate: “Where can I buy this?” Within weeks, we had orders from people we’d never met, sharing photos of themselves wearing our designs with their beloved pets.

What started as a weekend passion project quickly grew into something bigger. We expanded from a few basic tees to a full collection of everyday essentials, with every design still starting the same way—with a real moment from pet parenthood. By late 2023, we were shipping orders across the country, but what really moved us were the messages from customers sharing photos of their rescue dogs, stories about senior pets, and tales of puppies who’d changed their entire world. We realized we weren’t just selling products; we were building a community of people who understood that pets aren’t just animals—they’re family. Today, every order we fulfill through our partnership with Printful represents someone’s love story with their pet, and Milo remains our chief inspiration officer and the reason we wake up excited to create something new for fellow pet lovers everywhere.